Work Experience
I am currently working as a Creative Design Intern for My Thriving Child, founded by world-leading therapist in divorce and expert in child development, Hannah Strong. Throughout the course of 6 months, I will continue to play a vital role in producing various design assets to elevate the brand, having already learnt so much during my time as part of the collaborative team. I have gained invaluable experience with industry standard design tools, video editing software, and managing online content, a few examples of which are shown below:
PDF GUIDES
As part of a pre-interview task, I created an informative PDF worksheet that aligned with My Thriving Child's brand guidelines and demonstrated imaginative additions to the visual identity. Out of 75 applicants, I was one of three chosen to progress onto the interview stage, where my clear ambition to learn and motivation to complete quality work was recognised. Making use of the brand's mascots, I constructed charming scenes that evoke a feeling of encouragement and reassurance, appealing to My Thriving Child's core audience of divorced parents seeking support. Alongside the PDF, I provided a detailed description of my design intentions, breaking down all aspects of the pages.
My first task as Junior Creative Designer was to re-design the covers of 4 pre-existing PDF guides. These images were made for use across My Thriving Child's website and to be attached to email campaigns as thumbnails. It was essential to capture the main themes of each guide to attract the viewer and inform them of how the content relates to their situation.
COURSE VIDEO MATERIAL
To accompany a section of Module 1 in the 7-Step Programme offered by Hannah Strong, I was tasked to produce visual slides to help retain viewer attention. I utilised motion graphics, made using After Effects, to bring a minimalist flair to this audio portion of the video, where design elements moved in accordance to Hannah's prompts. The video aims to be clear and educational, resembling a PowerPoint presentation. It references analogies and acronyms Hannah has established in prior videos of the 7-Step Programme, comprehensibly tying information together.
WEBSITE DESIGN AND COPYWRITING
I remade one of My Thriving Child's primary website pages, titled Work With Hannah, providing new artwork and edited copy. The layout was significantly improved and designed to flow naturally with arrows and dotted lines as the viewer scrolls through, presenting information in a digestible manner. Alongside the graphic of parent and child holding hands, I also edited photos of mockup images highlighting various content offered by Hannah Strong on multiple devices. This allows clients to feel confident in the amount of material they will receive from each offer.
Alongside this, I also re-designed the website's tool bar header to appear more organised and refined, adding a new call-to-action button highlighting the Free Masterclass as the gateway into the 7-Step Programme.
To promote the most recent episode I edited of the 'My Thriving Child Podcast With Therapist Hannah Strong', I carefully selected a series of engaging moments that best suited the format of social media content. I produced 4 reels in total, with Hannah's favourite one selected for upload across all of her social platforms. The remaining three were handed over for use by the episode's guest, Chloe Oudiz.
I added subtitles to each of the reels to draw in the attention of viewers. Words are highlighted as they are spoken, a modern video editing technique seen in short form content.
VIDEO EDITING AND PUBLISHING
The full 20-minute long podcast episode, titled 'Long Distance Co-Parenting & International Divorce', was uploaded through Libsyn and released on multiple platforms, including Spotify and Apple Podcasts. My work was highly praised for its attention to detail, maintaining the clarity of the brand's message throughout. I also embedded the video code onto its own landing page to be viewable on My Thriving Child's main site.
A unique description was required to summarise key points made within the episode to resonate with potential viewers. Within the copy, I maintained the warm and friendly brand voice used throughout My Thriving Child's website, as well as the use of emoji icons for a modern appeal.
I have been tasked with editing masterclasses and workshops that provide top-level insights into the mind of a child during divorce and how to practically apply this knowledge to establish change. Those who have experienced Hannah's content often choose to share how it has impacted their lives. I edited Sarah's 15-minute testimonial video and thumbnail, making sure to display engagement between both parties throughout the interview with intentional back-and-forth cuts.
