Flower Patch Gardening

To improve the visual identity of a small gardening business based in Pembrokeshire, I was tasked with updating the existing company logo. The client wanted to retain the key elements, colour palette and composition of the original logo whilst refining details and improving its scalability to be applied as a graphic on a company vehicle. The result reflects higher professional quality across the official website, social media, and merchandising to foster trust with potential customers.

'FLOWER PATCH GARDENING' MAIN LOGO

A flat graphic of simplified flowers with the company name contained within the border of the planter. Colours are muted and calm to evoke nature and appeal to an older target audience.

BEFORE AND AFTER

Original Logo

Dark colours that don't match website
Thin outline around company name that isn't visible on a smaller scale
Unusual design elements, such as random spots, that disrupt the harmony of the composition
Wobbly lines for text and inconsistent use of font
Blurry lines in leaves of plants

New Logo

Brighter colours consistent with website
More visible outline around company name
Better composition with mirrored design elements, removing unnecessary details
Clean, official font that still evokes the style of the original design
More variation in design of each flower to reflect nature
'Gardening' made more prominent as the most important word for customers to see, establishing the services of the business clearly